Brand Control Center

Different Sections of the Brand Control Center

Explore the different sections of Brand Control Center (BCC) and how each supports the full lifecycle of a brand-owned Community Media Network - from setup and curation to moderation, monetization, and performance optimization across web and app.

Community engagement data for community growth

Sustainable community growth depends on understanding how members interact with content, participate in discussions, and engage with each other over time. Community engagement data gives brands the visibility needed to make smarter, evidence-based decisions instead of relying on assumptions.

Track and Analyze Content Interactions in Reports

Content interactions provide direct insight into how users engage with videos, posts, communities, groups, and campaigns across the Community Media Network.

Leverage user interests for community growth

Leveraging user interests within the Brand Control Center allows brands to build highly relevant, engaging, and scalable communities.

Video editing tools in the Genuin SDK

Video editing tools help brands, creators, and community members create engaging short-form content directly within the Genuin experience. These tools simplify content creation workflows while maintaining a consistent brand and community experience across web and mobile applications.

Zero-Party Data to empower Brand Communities and Media Revenue

Zero-party data is emerging as one of the most powerful solutions: information that customers intentionally and proactively share. When combined with Genuin’s SDK, zero-party data strengthens brand communities and opens new media revenue opportunities, without resorting to invasive tracking or breaching user trust.

Integrate SDK to Build Communities and Video Experiences Inside Mobile Apps

As brands move toward more interactive and community-driven mobile experiences, integrating social engagement, video creation, and community management directly into mobile apps has become essential.

In-app notifications with the Genuin SDK

Notifications are one of the most effective ways to increase user engagement and retention. They help users discover new content, respond to community activity, and return to experiences they care about.

Introduction to Brand Control Center

Brand Control Center is Genuin’s unified command hub for building, managing, and scaling Consumer Media Networks. Learn how brands control communities, content, moderation, growth, monetization, and reporting from a single platform.

Sign up for a business account

This guide walks you through creating a business account in Brand Control Centre (BCC).

Brand Onboarding Process

A step-by-step walkthrough of the entire setup, including asset generation, category selection, rule configuration, and user management.

What Are the Different User Experiences in Genuin?

Understand the different user experiences in Genuin, from brand and retail teams to developers, creators, moderators, and consumers, and how each role uses the platform to build, engage, monetize, and scale video-powered communities.

Which Integration Method Should You Choose to Add Genuin to Your App?

When integrating a community experience into your mobile application, one of the first decisions teams face is how the integration will be implemented. Should the integration be handled internally by your development team, or should you rely on expert support to complete it? To support different development workflows and timelines, Genuin provides two flexible integration approaches for mobile applications using the Genuin SDK.

Create Your Brand Profile to Launch Commerce Media Network

Use this guide when setting up your Commerce Media Network for the first time.

Set Up Brand Categories and Topics

Brand categories and topics help organize your content ecosystem inside the Brand Control Center. They allow brands to structure communities, improve content discovery, personalize recommendations, and ensure AI-powered curation aligns with brand objectives.

Set Up Brand Guidelines

Brand guidelines help maintain consistency, quality, safety, and trust across your Community Media Network. They define how content should look, sound, and behave across communities, groups, creator collaborations, campaigns, and user-generated content experiences.

Establish and Integrate the Brand Persona

A brand persona defines how your brand communicates, behaves, and engages across your Community Media Network. It creates a consistent identity that shapes user experiences across communities, groups, content, campaigns, moderation workflows, and AI-powered interactions.

Create communities and groups

Communities and groups let you organize imported videos around a shared theme, audience, or use case inside your Brand Control Centre.

Configure Settings for Full Control and Governance

Use this guide to understand and configure the Settings module inside the Brand Control Center.

Connect Your Brand Network and Add Consumer Brands

Use this guide when you’re ready to expand your Community Media Network by onboarding endemic brands and media partners.

All about Creator in Your Commerce Media Network

Use this guide to understand the role of a Creator inside your Commerce or Retail Media Network.

Add community admins in your owned communities

Adding community admins allows you to scale moderation, content management, and engagement across your communities and groups without relying on a single owner.

Add Admins to Maintain Quality in Your Community

Use this guide when you need trusted team members to oversee discussions and maintain standards inside your Community.

Add community members in your communities

Adding community members is essential to building an active and engaged Community Media Network.

Add group members in the Commerce Media Network

Adding members to specific groups within your Commerce Media Network helps you create more focused, relevant, and engaging experiences.

All about Member and Adding Them to Your Groups

Use this guide when you want to strengthen engagement inside specific Groups within your Community Media Network.

All about Subscribers and Viewing Them in a Group

Use this guide when you want to understand who is following a specific Group and staying updated with its content.