Sync videos between social media and Genuin
Learn how to import videos from connected social accounts with Social Import, review and publish them to communities and groups, and post approved videos back to social platforms.
Social Import syncs videos from supported social platforms into your Business Account, where they enter one workflow for moderation, curation, and publishing. Social platforms don't give you ownership, control, or first-party data. Social Import brings their content into your social experience, where you decide what runs on your web and app properties.
By default, imported videos wait for your review. Each one passes AI moderation and human review, you can edit, clip, or enhance it before posting, and Genuin distributes it only to the communities and placements you approve. To publish imports without review, set up a scheduler with Auto publish immediately as its posting option.
Use Social Import to extend the life of high-performing campaign videos inside your social experience, or to collect creator posts from social, review them in one place, and republish them. You can also use social as a source while you drive engagement into your app.
Social Import is part of content curation in your Business Account, under the rules that Control sets for every post. For the product as a whole, see How Control works.
Sources you can import from
Your plan and permissions set which of these sources you can import from:
- Brand-owned social accounts
- Creator or partner accounts, when you have access to them
- Campaign-specific social handles
Each import brings in the video file or link, its captions and description, and basic engagement metadata for sources that support it.
Social Import supports YouTube, TikTok, and Instagram handles, both your brand's own and consumer brands'. It lists them in three sections: All, selected by default, My Brand, and Consumer Brand.
Connect your social accounts
- In your Business Account, go to Curate > Activity > + New Post > Social Import.
- Authenticate and connect your approved social accounts.
You decide which platforms are connected, which accounts or handles are allowed, and who can manage imports.
Your brand's handles are its Social Media Handles. You add them in Build > Publish Brand Community > Brand Community, or in Settings > Brand Profile. Curate needs them before you can use your brand community there, and a handle that's already linked to another account is rejected.
If no handles are connected yet, Social Import shows an Add Handle button. You can add more handles at any time, even when some are already listed.
Set import rules
Import rules define how Genuin ingests social content. You can set:
- Auto-fetch or manual import
- The content types allowed (video only)
- The import frequency, within each platform's own limits
- The default community or group suggestions for imported videos
To run an import, select one or more handles and a community and group, then click Import. Import stays disabled until you've chosen both.
To import on a recurring schedule, see scheduler configuration.
Review and moderate imported videos
All imported videos appear in Curate > Activity, tagged Social Import. Each video moves through these states, unless a scheduler set to Auto publish immediately sends it straight to Approved:
- Processing
- Awaiting to post
- Approved or rejected
If you schedule a video, it also shows under Scheduled to post until its publish time, then moves to Approved. To see only social videos, click Filter and select Social Import under Module.
Genuin moderates each video in three layers:
- AI checks for safety, compliance, and quality.
- Your brand rules and community guidelines.
- Human editorial review.
When you review an imported video, you can:
- Approve it.
- Reject it with a reason.
- Move it to a different community.
- Edit its metadata or captions.
Each video in Awaiting to post also offers Schedule, to publish it at a set date and time. Move needs a community and group other than the current one, from the same brand owner, or Business Account shows an error. You can select up to 10 videos at a time.
Learn more about the review queue in Moderation Baselines and Queue and about your rules in Community Guidelines and Appeals.
Publish to communities and groups
You can post approved videos to:
- AI-generated or manual communities
- Topic-specific groups
- App feeds and web placements
You choose where each video goes; an algorithm doesn't. Learn more about AI-generated communities and groups.
Post approved videos to social platforms (Optional)
Outbound sharing is optional and governed. Use it for brand amplification, campaign distribution, and creator collaborations. Outbound posting requires connected social accounts.
- Select approved content in Genuin Studio.
- Choose the connected social platforms to post to.
- Customize the caption for each platform.
- Publish through the social integrations.
Outbound posts link back to your owned properties. For a guided setup that posts to your hub first and then to other platforms, see Post to your hub, then curate and schedule to other platforms.
Permissions and governance
Across inbound and outbound flows, Genuin enforces:
- Role-based access. Learn more about Business Account Roles and Scoped Roles.
- Platform-specific permissions.
- Rights and usage controls.
- Full activity logs. Learn more about the audit log.
AI helps you work at scale, and people make every publishing decision.
Limitations
- Import frequency: each platform's own limits cap how often you can import.
- Metadata: the metadata you get differs by source.
- Outbound posting: requires connected social accounts.
- Moderation: imported videos wait for review before they're published, unless a scheduler uses Auto publish immediately.
- Videos per import: Each import task fetches up to 50 videos per handle.
