Ways to monetize your network

The five monetization models on Genuin, with Sponsored Access at the core and onsite, offsite, commerce, and programmatic revenue built around it.

Sponsored Access gives brands access to your audience, communities, and high-intent environments, instead of only selling them ad slots. Brands don't only advertise: they take part in your social experience, activate content, creators, and placements, and drive measurable outcomes such as engagement, conversion, and commerce.

Onsite, offsite, commerce, and programmatic monetization build on Sponsored Access. For the whole product, see How Monetize works. To choose an agreement and models for your business, see Monetization models on Genuin: a decision guide.

How Genuin monetization differs

Your network isn't only inventory. It's an environment brands want access to.

Genuin monetizes participation, not only impressions, so you grow your O&O and earn more margin on every impression.

Sponsored Access

Sponsored Access is the primary monetization model. Brands enter and activate within your network across content feeds, communities and groups, onsite and offsite placements, and creator ecosystems. Instead of showing ads, they become part of the experience.

Brands can sponsor content distribution, activate creator-led campaigns, and gain visibility across communities and groups. They can also embed into user journeys, such as homepage > product detail page (PDP) > checkout, and drive actions through linkouts such as shop, order, or book.

Sponsored Access earns premium CPMs and keeps the experience native and non-disruptive. It drives real outcomes, not only impressions, and builds long-term brand partnerships across content, creators, and commerce.

To set it up, see Get started with paid partnerships. For community-level deals, see Set up a community sponsorship. The capability articles Paid Partner Post and Paid Partner Takeover describe the formats in detail.

In your Business Account, these formats run as paid partnerships. A paid partnership is a deal between two brands: an advertiser and a publisher.

The advertiser pays to have its videos shown. The publisher shows them on its own websites and apps.

As the publisher, you create paid partnerships in Monetize > Paid Partnership, as a Partnered Post or a Partnered Takeover. Either brand can start a proposal, and the other brand receives it.

For example, on a food delivery platform, a restaurant brand sponsors access to the "Late Night Cravings" community. Its videos appear in the homepage feed, search results, and nearby restaurant sections, and each video carries an "Order Now" linkout. The platform earns revenue from the sponsorship, and the restaurant gets more orders.

Onsite monetization

Onsite monetization earns within your owned-and-operated (O&O) properties through Genuin placements. You embed video feeds along your user journey, curated from brand partners, creators, and your own content. Learn more in How Onsite works.

Placements let you turn on sponsored placements, shoppable linkouts, and contextual personalization. Your monetization levers are:

• Sponsored placements across pages
• Product-linked video content
• Creator-led discovery experiences
• Contextual commerce on PDP and category pages

For example, a beauty retailer adds a video feed to its PDP pages. A sponsored skincare brand appears within the feed, and its videos link directly to products, so the retailer earns both media revenue and product sales.

To add placements, see Build a placement with styles, sections, and variables.

Offsite monetization

Offsite monetization distributes your network's content and sponsored campaigns beyond your own properties. Your content runs on partner networks and external inventory, and you track engagement and performance in one place. Learn more in How Offsite works and Creator Content on Partner Pages.

Offsite expands reach beyond your O&O, adds value for brand partners, and enables full-funnel campaigns from onsite to offsite.

In your Business Account, offsite distribution runs from Grow > Off Site > Paid Partnership. There, your brand acts as the advertiser and proposes showing its videos on another brand's O&O websites and apps. Your brand pays the publisher for those views, and gains reach and traffic back to its own properties. The publisher picks the placement, embed, and environment when it accepts.

For example, a media publisher runs a sponsored campaign onsite and extends the same content offsite as video. The offsite video drives traffic back into the publisher's owned properties.

Commerce-driven monetization

Commerce-driven monetization turns content engagement into direct transactions through linkouts. Every video can include a call to action (CTA), and linkouts resolve dynamically by location, availability, and context.

Linkouts shorten the path from discovery to purchase and increase conversion rate and average order value. They tie monetization to your business revenue. Learn more about Dynamic In-Video Linkout and Affiliate Commerce.

For example, a travel platform shows destination videos with a "Book Now" CTA that links to available packages.

Programmatic monetization

Programmatic ads provide baseline monetization for your network, in in-feed ad slots and in-stream video ads. Programmatic isn't the primary strategy. It acts as:

• A fill layer for unused inventory
• A scaling mechanism for additional revenue
• A fallback when no sponsored demand exists

Use programmatic to support your Sponsored Access strategy, not to replace it. It's optional. To turn it on, see Set up programmatic ads in your feeds.

Programmatic demand comes from the ad servers in Settings > Ad Configuration > Demand Settings. You can add Google Ad Manager (GAM), Pangle, and Header Bidding servers.

A monetization preset then sets how their ads appear across your placements and embeds.

How the models work together

The models stack in this order:

1. Sponsored Access: core revenue
2. Onsite and offsite activation
3. Commerce: the conversion layer
4. Programmatic: fill and scale

Each touchpoint in your network maps to a model.

Combine several models, because each one covers different touchpoints.

Build your monetization strategy

1. Define your core strategy: identify your key communities, content, and user journeys, and decide how brands can access and activate within them.
2. Activate Sponsored Access: create sponsorship opportunities for communities, placements, and campaigns.
3. Configure onsite placements: embed feeds across your homepage, PDPs, and discovery.
4. Turn on commerce linkouts: add CTAs to your content and map them to products or services.
5. (Optional) Layer programmatic: configure presets in your Business Account and use programmatic as fallback and scale. Learn more about presets.

Follow these practices as you build:

• Lead with Sponsored Access opportunities.
• Package your network as media, commerce, and community.
• Align content with user intent and journey stage.
• Keep monetization native and non-disruptive.
• Use programmatic to fill gaps, not to define strategy.

Measure success

Brands measure success through engagement, conversions, commerce actions, and campaign performance. To follow sponsorships, see Manage and track sponsorship campaigns.

A Sponsored Access-first strategy shows up as higher revenue per user or session, stronger brand partnerships, more engagement and retention, and measurable commerce outcomes.

See also

• Get started with paid partnerships
• Monetization models on Genuin: a decision guide
• How sponsored posts and takeovers work
• Create a paid partnership
• Set up a community sponsorship